Donald Trump Jr. Invests $4 Million in Crypto-Focused Startup Thumzup
Donald Trump Jr. has piqued interest by investing $4 million in Thumzup Media Corp., an emerging startup based in Los Angeles that operates in the competitive field of social media and advertising technology. Thumzup pays everyday users to promote various brands on platforms like Instagram, but its financial performance has been less than stellar, reporting only $151 in revenue for the first quarter of 2025 alongside losses exceeding $2 million.
Despite its modest financial footing, Thumzup is becoming a notable player in a rising trend where companies are accumulating cryptocurrencies as part of their business strategies. Trump Jr.’s acquisition of 350,000 shares suggests a commitment to a new digital frontier rather than a focus on immediate profits.
Thumzup’s Strategic Shift Towards Cryptocurrency
The board of Thumzup has approved a significant strategy shift, allowing the company to hold as much as 90% of its liquid assets in cryptocurrency, primarily Bitcoin. As of early July, Thumzup owned 19.106 BTC, valued at approximately $2.1 million based on current market rates.
This approach mirrors the so-called "Bitcoin treasury" strategy that companies like MicroStrategy have popularized. However, Thumzup is taking this concept further. Following a recent funding round that raised $6 million, the board has given the green light to diversify its cryptocurrency holdings to include assets like Ethereum, Solana, Dogecoin, Litecoin, Ripple, and USD Coin.
Company executives explain that this broader portfolio aims not only to mitigate Bitcoin’s price volatility but also to capitalize on the overall growth potential of the cryptocurrency market. This diversification also sets the stage for Thumzup to accept crypto payments from its expanding list of over 1,000 advertisers.
Trump Family’s Envolvement in Cryptocurrency
The Trump family is making prominent strides in the cryptocurrency landscape. Besides Donald Trump Jr., his brother Eric is advising Dominari Securities, the firm that recently led Thumzup’s funding round and has begun investing in a Bitcoin ETF earlier in the year. Eric has also secured a position on the board of Metaplanet, a Japanese firm that has transitioned from hospitality to becoming a significant Bitcoin stakeholder.
In parallel, Trump Media & Technology Group, which manages the Truth Social platform, has secured $2.3 billion in funding, much of which is reportedly directed toward cryptocurrency investments. This enhanced interest marks a significant change from the former President’s previous skepticism about digital currencies. Donald Trump has recently stated his vision for the U.S. to become the "crypto capital of the world."
For the Trump family, embracing cryptocurrency is not solely about seizing financial opportunities. It also serves as a strategic initiative to connect with a growing audience of digital asset enthusiasts and maintain relevance in an evolving economic environment.
Thumzup’s Future in Cryptocurrency
Thumzup’s push into cryptocurrency reflects a broader trend among startups and established companies alike that recognize the importance of adapting to new financial technologies. The decision to hold a substantial portion of assets in digital currencies indicates a willingness to embrace innovation and change.
As cryptocurrencies continue to shape the business landscape, Thumzup could become a case study in how modern businesses evolve their strategies to meet the demands of a digital-first economy. The evident trend towards diversifying crypto holdings, combined with the ongoing influx of investment, suggests that Thumzup aims not just for survival but for long-term growth and influence within the industry.
Through its engagement with cryptocurrency, Thumzup is positioning itself at the intersection of social media and digital currency, potentially redefining what it means to be a tech startup in today’s rapidly changing market environment.
