Home » Consumer Sentiment Falls to Lowest Level Since 2011 Amid Rising Tariff Concerns, According to Conference Board Survey

Consumer Sentiment Falls to Lowest Level Since 2011 Amid Rising Tariff Concerns, According to Conference Board Survey

by Liam Johnson
Consumer Sentiment Falls to Lowest Level Since 2011 Amid Rising Tariff Concerns, According to Conference Board Survey

Consumer Sentiment Declines Amid Economic Uncertainty

In April, consumer sentiment regarding both current conditions and future expectations took a noticeable downturn. Increasing concerns about tariffs and employment contributed to a pessimistic outlook not seen since the global financial crisis.

The Conference Board reported that its Consumer Confidence Index dropped to 86, a decline of 7.9 points from March, falling short of analysts’ predictions. This figure marks the lowest level recorded in nearly five years.

Additionally, the board’s expectations index, which reflects consumer views on the next six months, plummeted to 54.4, a drop of 12.5 points. This decline represents the most significant decrease since October 2011, signaling a possible recession on the horizon.

Senior economist Stephanie Guichard noted that the underlying factors contributing to these expectations—business conditions, job prospects, and expected future income—showed a sharp decline. This data reflects a growing feeling of unease among consumers, echoing sentiments seen during the COVID-19 pandemic.

Interestingly, the percentage of respondents anticipating a decline in employment over the next six months has reached 32.1%, nearly matching figures from April 2009 during the depths of the Great Recession. The consumer perception of job availability has also shifted, with those viewing jobs as "hard to get" increasing to 16.6%, while the percentage perceiving jobs as "plentiful" decreased to 31.7%.

Moreover, future income expectations turned negative for the first time in five years, indicating widespread concern about financial stability. This negative sentiment extended to the stock market, with 48.5% of individuals expecting a decline in stock prices over the next year, marking the lowest confidence since October 2011. Inflation expectations also surged to 7% for the coming year, the highest rate since November 2022.

High levels of anxiety surrounding tariffs led to this pervasive pessimism. Concerns about a potential recession reached two-year highs, reflecting the broader unease in the market.

In related news, the Bureau of Labor Statistics indicated that job openings decreased to their lowest level since September 2024. According to the Job Openings and Labor Turnover Survey (JOLTS), there were 7.19 million job openings in March, down from 7.48 million in February and below Wall Street forecasts.

Government job postings saw a decline of 59,000, influenced by legislative actions aimed at reducing the federal workforce. The transportation, warehousing, and utilities sectors also experienced a drop of 59,000 job openings.

While hiring patterns have remained stable, layoffs decreased by 222,000, contributing to a complex employment landscape characterized by uncertainty and shifting consumer sentiments.

Overall, apprehension concerning economic conditions, coupled with fluctuating employment opportunities and inflationary fears, has created a challenging environment for consumers and businesses alike. The upcoming months will be crucial in determining whether these trends will continue and how they will ultimately shape the broader economic landscape.

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