ESPN Inks New Deal with Premier Lacrosse League
ESPN’s New Partnership
ESPN has officially announced a renewed media agreement with the Premier Lacrosse League (PLL), marking a significant investment in the league’s future. This five-year deal will commence with the 2026 season and will encompass all PLL regular-season contests, along with All-Star, playoff, and championship games. As professional lacrosse gains traction in broadcasting and fan attendance, this agreement further highlights the sport’s rising popularity, which will also prominently feature in the 2028 Olympic Games in Los Angeles.
Equity Stake in PLL
Alongside the media rights agreement, ESPN is set to acquire a minority equity stake in the Premier Lacrosse League. According to sources familiar with the deal, ESPN will possess a 3% ownership share in the league. This partnership aligns with ESPN’s expertise and understanding of sports viewership, as noted by PLL co-founder and president Paul Rabil. He expressed confidence in the growth prospects this investment brings to both parties.
The Impact of ESPN’s Investment
The impact of ESPN’s investment in the PLL cannot be overstated. Rabil emphasized the importance of this collaboration in elevating the sport. ESPN has been a major player in lacrosse coverage for about three decades, making this partnership a natural fit for the growing league.
During the 2024 season, the positive results of this partnership were evident. Viewership increased by 9% for the PLL championship game aired on ABC compared to the previous year. Additionally, the league enjoyed its highest-ever viewership for the All-Star game, further underlining its expanding audience.
Growth Metrics in Lacrosse
The Premier Lacrosse League has experienced substantial growth across various metrics since its inception. Paid ticket sales have surged by 34%, while overall attendance has risen by 13%. Ticket revenue has increased dramatically by 149%, and sponsor investments have soared by over 100%. These figures demonstrate the PLL’s ability to capture fan interest and drive engagement.
Now in its seventh season, the PLL has attracted significant financial support from notable investors such as Joe Tsai, the Chernin Group, Arctos, and the Kraft Group, showcasing the league’s robust potential.
Launch of Women’s Lacrosse League
In a parallel move, the PLL has also taken steps to promote the sport among women. The league announced the initiation of its Women’s Lacrosse League, which is currently in its inaugural season. This venture not only expands opportunities for female athletes but also underscores the league’s commitment to growing lacrosse as a whole.
With these developments, the Premier Lacrosse League is well-positioned for continued success in an evolving sports landscape, emphasizing its growing influence and appeal among fans across various demographics.
