A Boeing 767-332(ER) from Delta Air Lines recently took off from Barcelona El Prat Airport on October 8, 2024. This marks a period of fluctuating dynamics in the airline industry with several indicators pointing toward a potential slowdown in demand.
With travel bookings beginning to decline, concerns are rising about the overall health of U.S. airlines. Analysts suggest that this trend will likely be reflected in the airlines’ earnings reports for 2025, which will kick off this week. There has been a noticeable shift in consumer behavior, with clients who previously prioritized travel now appearing to draw back amid rising costs and economic uncertainty.
“Things are clearly not as strong as they were at the beginning of the year,” noted Savanthi Syth, an analyst from Raymond James. Delta Air Lines adjusted its first-quarter forecast downward, signaling a decline in both corporate and leisure travel bookings. Other carriers, including American Airlines and Southwest Airlines, have also revised their projections for the first half of the year.
In parallel, airline stocks have faced substantial declines, further exacerbated by government policies and rising tariffs. Investors are becoming increasingly cautious, especially in light of President Donald Trump’s administration’s implementation of global tariffs of at least 10%. “The reaction in the market is more severe than the current reality, but we cannot ignore the potential implications in the months to come,” Syth added.
Concern around these developments has reached Wall Street, where analysts have begun lowering their price targets for U.S. airlines. Despite Delta being one of the most profitable airlines, it is not insulated from the economic downturn. The high-income demographic, which has historically supported airlines by opting for more spacious seating, may not suffice to mitigate the broader industry challenges.
Unlike the pandemic-era collapse in 2020, where demand plummeted to nearly zero, the current landscape shows signs of strain without complete disappearance of demand. Delta is poised to report quarterly results on Wednesday, and the outlook remains uncertain.
This year’s performance for airline stocks has been daunting; Delta has declined by more than 38%, American Airlines is down over 45%, and United Airlines has seen a drop exceeding 40% in 2025. The shift in sentiment reflects broader travel trends, as consumers demonstrated strong preferences for experiences, especially international travel, throughout the pandemic recovery phase.
However, recent data reveals a drop in U.S.-Europe bookings, with a decrease of approximately 13% from the previous year during the summer months. While these figures were obtained through online travel agencies rather than direct airline bookings, they still raise alarms about declining interest in international travel.
Despite these challenges, industry experts voice concerns regarding travel bookings and consumer confidence. “A new, slower growth environment with increased inflation could create obstacles for airlines,” warned TD Cowen in a recent report. The current economic landscape seems poised to hinder corporate travel, which accounts for a fraction of airline revenue but contributes significantly to overall earnings.
The Bank of America Institute also highlighted that the downturn in consumer confidence might prompt travelers to hesitate when booking trips, further complicating recovery. Additionally, external factors such as adverse weather conditions and a late Easter holiday may also influence travel patterns.
Airline executives have observed that government-related travel revenue—a small but impactful part of their business—has diminished in light of widespread layoffs and budget cuts. As they prepare for upcoming earnings calls, the discussions will likely center around employment trends and their impact on travel.
One question that remains is how resilient the premium travel market will be. Analysts speculate that while first-class seats may still be filled, there are worries about the revenue generated from these travelers. As Syth noted, “The cabins may be occupied, but the key question is the profitability.”
As the airline industry navigates through this complex period marked by fluctuating demand and economic pressures, the coming earnings reports will provide critical insights into how airlines adapt to changing consumer expectations and external challenges.
